SPECSAVERS OFER NEW TRAINING FOR PROFESSIONAL DEVELOPMENT

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Specsavers, one of the largest optician chains in the UK, has announced further investment in upskilling its staff to better serve its customers. The company plans to invest £1m in training and development for its workforce, with a focus on digital skills and customer service.

The investment follows a successful pilot program in which 500 staff members received training in digital skills and customer service. The program resulted in improved customer satisfaction and increased sales, prompting Specsavers to expand the initiative to all of its 800 stores across the UK and Ireland.

The training will be delivered through a mix of online learning modules and in-person workshops, with a focus on practical skills such as digital marketing, customer experience, and clinical knowledge. The company also plans to introduce a new app to support staff in their learning and development.

Specsavers’ investment in upskilling its staff comes at a time when the optical industry is experiencing significant changes, including the increased use of digital technology in eye care and changing customer expectations. The company aims to ensure its staff are equipped with the skills and knowledge needed to provide high-quality eye care services and meet the evolving needs of its customers.

In conclusion, Specsavers’ investment in upskilling its staff is a positive development for the optical industry and demonstrates the company’s commitment to providing high-quality eye care services. The focus on digital skills and customer service reflects the changing landscape of the industry and the evolving needs of customers. The investment is likely to benefit both customers and staff, resulting in improved satisfaction and sales for the company.

To look at continuing your professional development, check out the COG website.

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