NEW CAMPAIGNE LAUNCHED TO SHOW WHY THESE OPTICAL ROLES ARE IMPORTANT

The Association of British Dispensing Opticians (ABDO) has launched a new campaign aimed at highlighting the importance of the roles of dispensing opticians and contact lens opticians in the eyecare industry.  

The campaign aims to raise awareness of the specialized skills and expertise of these professionals and to promote the benefits of their services to the public and British opticians. 

The campaign includes a range of promotional materials, including posters, social media graphics, and videos, which emphasize the roles of dispensing opticians and contact lens opticians in delivering high-quality, personalized eyecare.  

The materials highlight the importance of accurate prescription dispensing, fitting and adjustment of eyewear and contact lenses, and ongoing support for patients. 

The campaign also aims to promote the importance of ongoing professional development and training for these professionals. ABDO has emphasized the need for continued investment in training and development to ensure that dispensing opticians and contact lens opticians are equipped with the knowledge and skills required to provide the best possible care for patients. 

Overall, the ABDO campaign is a positive development for the eyecare industry and highlights the important roles of dispensing opticians and contact lens opticians in providing high-quality, personalized care for patients. 

The campaign is likely to promote greater awareness of these roles among the public and to encourage more people to seek out the specialized services of these professionals. 

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